Google Analytics gives you the tools you need to analyze data for your business in one place. It allows you to not only better understand the online activity existing and potential patients, but also better evaluate the performance of your marketing, content, and services. This free to use tool is a must in the world of dental marketing!
Why You Should Use Google Analytics
Installing Google Analytics is a great thing to do for your website and a tool that nearly all marketing agencies use to produce results. It allows us and you to see who’s coming to your website, where they are coming from, how long they are staying there, and what they’re clicking on. In short, it provides you with a wealth of information about how people are interacting with your website which can then be used to make strategic marketing decisions. Here is an example of what you can expect:
How To Create Your Google Analytics Account
- First, you will need to go to Google.com and log in with your preferred email address. You should use the same email that you would like to have access to the Google Analytics information.
- Now go to analytics.google.com and click on “Set up for Free”.
- When you begin this process, you will be required to enter an account name. Here you should enter your practice name. You can then select which data sharing options you would like to be active in. We recommend that you check all of these boxes to get the most out of your Google Analytics experience.
- On the next page, you will be asked “What do you want to measure?”. Select Web as you will be measuring your website traffic.
- You will then be asked to enter your website name. You can make this your practice name to keep things simple. On this page, you will also need to enter your domain name which is your website address, select “healthcare” as your industry category, and finally, specify your time zone.
- Once you click “create” you will need to first read the terms of service agreement (we know you’re not really going to) and click “I accept”. Google will then prompt you with “My email communications” and it’s up to you if you would like to receive occasional emails about what’s new with Google Analytics. This completes creating your account.
How To Install Your Google Analytics Account Via Tag Manager
Once you have created your Google Analytics account we can begin to connect it to Google Tag Manager. That being said, to install Google Analytics, and for it to work properly, you will need to have installed Google Tag Manager. If you accidentally missed the previous tutorial and you have not done this, please see this video and follow the steps before proceeding. If you have installed Google Tag Manager, you are good to go!
To install Google Analytics, you are going to need to install some code via Tag Manager which does not require you to have any coding skills. Simply start by selecting the “Tracking ID” which looks like this e.g. UA-178655033-1, you see it? Okay Good. Copy it!
Now go back to your Google Tag Manager home page, click on your website and you should see “Tags” in the left column. You want to go ahead and click on that to create a new tag which can be understood as an “event” for Google Analytics to use
Once you have selected to create a new tag, you will need to give it a name and click on the edit button within the “Tag Configuration” tab. This will allow you to “choose tag type” and you need to select “Google Analytics: Universal Analytics.“
You’re nearly finished, hang in there! Next, you are going to select the “Enable overriding settings in this tag” box and paste the Tracking ID you copied earlier from your Google Analytics home page, and press “Save”. If you forgot what this is, go back to step one, it’s explained there.
Google is then going to tell you that “No Triggers Selected”. Don’t worry, you did nothing wrong, they just want you to “Add Trigger”. On the next page, select “All Pages” and that will automatically place analytics on all the pages of your website. Click “Save“, and Voila!
You have now successfully created a “tag” and a “trigger” for your website. The final thing you will need to do is “Submit” this tag which is going to place it on your website.
To do this, click the Submit button in the top right corner. Give this submission a name and description and select “Publish”.
All right, and now that you have installed Google Analytics, within twenty-four hours it will start tracking the number of users visiting your website, the amount of time they are spending on your website, and what exactly people are doing when they arrive there. This is going to provide you (and us) with tons of valuable information to take a look at down the road to see how our marketing efforts are doing.
You did it! Well done DIY Dental Marketer.