How To Create a Video: Dr. Talking About Their Most Memorable Cases

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Seeing as we are on the topic of making videos, why not knock out another task while you’re at it? This task will focus on the doctor(s) speaking about their most memorable cases as a dentist/orthodontist/specialist. Making heartfelt videos such as these is the best way to humanize your practice, tug on people’s heartstrings, and show potential patients that you’re also just people doing their best to make the world a better place, one smile at a time.

What You Need To Complete This Task

Note – If you are not subscribed to the premium subscription, follow the links below to purchase what is needed via Amazon.

  • A camera stand and lavalier lapel mic (Camera Stand + Lavalier Lapel Microphone)
  • iPhone cable adapter (If you will be recording from an iPhone/iPad. If you are recording from an android device and it does not have a standard audio jack, be sure to purchase the correct adapter “USB-C to 3.5mm or Micro-USB to 3.5mm)
  • A ring light (Ring Light)
  • A dentist from your practice who is comfortable speaking in front of a camera

How To Set Up Before You Start Shooting

  • The dental office should be “staged” as if it was a house for sale. This means removing clutter from countertops, putting away family photos ( that is only if you would not like your family in view), hiding away trash cans, hand sanitizer bottles, wipes, etc. and generally making the area that will be in the shot look as nice as possible.
  • Ensure you utilize a nice spot in the office that has excellent lighting (try to avoid very yellow or blue lighting). Try and avoid an open window being directly behind your video subject. If you can get natural light facing the video subject it will be ideal, but remember to utilize your ring light!
  • The doctor(s) should bring a change of clothes for the shoot. They should “get dressed up” for their shots. Think business casual here.
  • Fresh haircuts, and for group shots, matching scrubs/outfits are encouraged (but not required)!

Important Tips To Remember When Shooting Video

  1. Be Engaged

    • When speaking about any subject – whether it’s how you were inspired to pursue dentistry/ortho/etc. or the technology you have in your office – don’t be afraid to let your passion show. Viewers will pick up on your enthusiasm for what you do. If you come across as an emotionless robot, potential patients may be less inclined to believe you truly care about your work and your patients.
  2. Avoid Filler Words

    • “Um” is the great evil of video. It makes you seem unsure of what you’re talking about. It’s also very difficult to edit out. Instead, take a moment to think about what you want to say and then begin speaking.
  3. Use Complete Sentences

    • If someone were to ask you “Where are you from?” you would normally reply with a one-word answer like “Austin, TX”. In a video interview, you should treat every answer as if the question was never asked. So you should say “I am from Austin, TX”.
  4. Start Over

    • Don’t be afraid to start your sentence over if you mess up! It’s better to get a coherent message than to stumble through and pray for the best. You can always edit out the messed up sentence later.

Questions You Should Ask To Help Guide The Doctor In Speaking About Their Most Memorable Cases: 

  • What makes you proud to be a dentist?
  • What are some of your most memorable cases and why? Try to choose a case that has an emotional side to it. Perhaps a patient where a new smile changed their quality of life; or a patient who is no longer afraid to go to the dentist because of their experience with you.

Pain-Free Tip: If the patient(s) that the doctor is speaking of is/are available and willing to be included in the video to tell their story, include them as well. This helps to increase the trustworthiness of your content. You can follow the steps provided in Box 1 about “patient testimonials” and incorporate them into this video for the best results. 

Editing A Video Together

There is multiple free-to-use video editing software online that can help you edit together what you have captured. Hop on Google and search for “free video editing software” and find one that works best for you.

We recommend the following:

  • OpenShot. OpenShot is an award-winning free to use video editing software that’s perfect for beginners such as yourself. This is the best way to quickly throw something together in no time as this software requires very little skill.
  • Lightworks. With Lightworks, you’ll find all sorts of high-end features that are normally only available with expensive packages. The one downside is that learning how to use Lightworks can take some time as the interface is fairly complex. 

These are only suggestions and if you find something else that works for you, then go for it! Just be sure you use software that will not decrease the quality of your video content. If video editing is not for you, you can purchase a power-up and let our video editing experts do it for you!

Posting Your Video

If you are posting to more than one social media platform, it’s important to figure out what the ideal video length is for that platform. You can also use snippets of the video you took to communicate a specific message in shorter video ads. E.g Post the part where the dentist explains why they became a dentist in the first place. Especially if the video involves them talking about wanting to change people’s lives etc. You can squeeze this into a 45-second video and still be effective. Based on an analysis of the average view time for videos our agency posts, here’s what our experts recommend:

  • Instagram: 30 – 45 seconds
  • Twitter: 45 – 60 seconds
  • Facebook: 1 – 1:30 minute

If you are posting to Facebook and would like to boost the video, jump back to this video in Box 1 explaining how. We also explain how to post content to Facebook in the first box, so if you missed that, just go back and have a look-see.

  • YouTube: 2 – 3 minutes

And that’s it for now! Making videos such as this will be a continuous theme throughout The Marketing Box series. So, don’t be discouraged if your first 2 videos don’t win an Oscar for Best Production… *wink*. Creating good video content will take time and, as you become more comfortable with producing content, it will start to come more naturally. If you want more help, be sure to bring it up in your monthly meeting with our video experts. We believe in you and you should too!