Time to shoot another video! In case you forgot why video content is so important, people would rather watch videos than read! A recent study found 72% of customers would rather learn about a company by way of video than alternatives like text or infographics. This is because videos are easier to process than large amounts of text and ads can capture emotion in a way that words alone simply can’t. Speaking of emotion… that’s what this task is going to be all about!
Speaking About The Staff
Without a dental team, a dentist would never be able to do what they do. Imagine trying to answer the telephone at the front desk, while doing an extraction, while cleaning the reception area… it just won’t work. That’s why it’s important for a dentist to give praise to their staff members and to show how much they’re cared about. By doing this, the dentist will not only make their staff members feel appreciated but also show potential and existing patients a different side of the dentist(s) at your practice.
What You Will Need To Complete This Task
- Your handy dandy camera stand and mic from The Marketing Box 1
- Your super cool ring light from The Marketing Box 2
- Your new set of professional headphones from The Marketing Box 3
- A dentist/orthodontist/specialist from your practice who is comfortable speaking in front of a camera
How To Set Up Before You Start Shooting
- The dental office should be “staged” as if it were a house for sale. This means removing clutter from countertops, putting away family photos (that is only if you would not like your family in view), hiding trash cans, hand sanitizer bottles, wipes, etc. Make the area that will be in the shot look as nice as possible.
- Utilize a nice spot in the office that has excellent lighting. Try to avoid very yellow or blue lighting, and avoid an open window being directly behind your video subject. Natural light facing the video subject is ideal. And remember to utilize the ring light we sent you in your Marketing Box!
- The doctor(s) should bring a change of clothes for the shoot. They should “get dressed up” for their video shots. Think business casual here.
Important Tips To Remember When Shooting Video
- Be Engaged
- When speaking about any subject – whether it’s how you were inspired to pursue dentistry/ortho/etc. or the technology you have in your office – don’t be afraid to let your passion show. Viewers will pick up on your enthusiasm for what you do. If you come across as an emotionless robot, potential patients may be less inclined to believe you truly care about your work and your patients.
- Avoid Filler Words
- “Um” is the great evil of video. It makes you seem unsure of what you’re talking about. It’s also very difficult to edit out.
- Instead, take a moment to think about what you want to say and then begin speaking.
- Use Complete Sentences
- If someone asks you “Where are you from?,” you would normally reply with a one-word answer like “Austin, TX”.
- In a video interview, you should treat every answer as if the question was never asked. So you should instead say “I am from Austin, TX”.
- Start Over
- Don’t be afraid to start your sentence over if you mess up! It’s better to get a coherent message than to stumble through and pray for the best. You can always edit out the messed up sentence later (we will get to that later).
Questions You Should Ask To Help Guide The Doctor
- Would you be able to do what you do without your staff? Here the answer is obviously “no”, but we ask this first for the dentist to start by saying how they could never do what they do without their staff.
- Why are your staff members important to you?
- What message would you like to give your staff?
- Why should potential patients be excited to meet your staff?
Here Are Some Ideas For Answering This Question
- Absolutely not. I couldn’t imagine trying to do this all by myself. This place would just not be the same without all the incredible people that work here and it is because of them that we can provide the incredible dental services that we do.
- My staff members have been there for me when I needed them most. When times have been tough (speak about family issues, health issues, Covid-19, etc., at your own discretion) they were here to help me through it and I am happy that I can also be there for them when they need me. We are a team here and I believe they make it worth coming to work every day. The way <insert name> makes me laugh at lunchtime and how <insert name> always greets me with a smile in the morning.
- I would just like to thank my staff for everything they do and how they make it a joy to do what I do. It would not be the same without you, and I could not be more blessed to have you all in my life.
These are just guidelines for how to answer these questions. We encourage you to use these answers as a framework before putting your personal touch on it. The most important objective here is to sound authentic. Convince potential patients why your staff is incredible and why they should be excited to meet them when they come to your practice!
Editing And Posting Your Video
Once you’ve captured all the fantastic footage you need, you can edit the footage together. In Box 2, we told you all about video editing software and which ones to use, remember? After editing the video, you should post it to your social media pages.
And that’s it! In the next task, we are going to show you how to advertise on Nextdoor, so don’t stop now!