How-To Video: Doctor On What They’d Tell A Patient Who’s Scared Of The Dentist

By now you know the importance of video content. The trick, however, is keeping the content wheel turning and not getting lazy. Creating original video content is essential for your social media pages/website and ads. Even if it’s only 30 seconds, you should be posting new video content at least once a month, which is […]

dentist talking to a patient

By now you know the importance of video content. The trick, however, is keeping the content wheel turning and not getting lazy. Creating original video content is essential for your social media pages/website and ads. Even if it’s only 30 seconds, you should be posting new video content at least once a month, which is why we want to keep pushing you. We are also going to show you how to run your first Facebook Video Ad in the next task, so the more content you have to choose from, the better!

Don’t forget why video content is so important – people would rather watch videos than read! A recent study found that 72% of customers would rather learn about a product or service by way of video than alternatives, like text or infographics. Videos are easier to process than large amounts of text and can capture emotion in a way that words alone simply cannot.

Are Dentists Scary? Not Really…

From movies like Finding Nemo to Charlie and The Chocolate Factory, Hollywood has often portrayed dentists as scary or associated them with pain. The truth, however, is that dentists are just people trying to do their best to help their patients live a better life. Although the tools may look scary sometimes and the noises aren’t all that inviting, dentists would never do anything to hurt people intentionally. Your marketing efforts must communicate this to potential and existing patients. In this task, we are going to help you achieve just that.

What You Need To Complete This Task

Note – If you are not subscribed to the premium subscription, follow the links below to purchase what is needed via Amazon.

  • A camera stand and lavalier lapel mic (Camera Stand + Lavalier Lapel Microphone)
  • iPhone cable adapter (If you will be recording from an iPhone/iPad. If you are recording from an android device and it does not have a standard audio jack, be sure to purchase the correct adapter “USB-C to 3.5mm or Micro-USB to 3.5mm)
  • A ring light (Ring Light)
  • Your new set of professional headphones from The Marketing Box 3
  • A dentist from your practice who is comfortable speaking in front of a camera

How To Set Up Before You Start Shooting

  • The dental office should be “staged” as if it were a house for sale. This means removing clutter from countertops, putting away family photos (that is only if you would not like your family in view), hiding trash cans, hand sanitizer bottles, wipes, etc. Make the area that will be in the shot look as nice as possible.
  • Utilize a nice spot in the office that has excellent lighting. Try to avoid very yellow or blue lighting, and avoid an open window being directly behind your video subject. Natural light facing the video subject is ideal. And remember to utilize the ring light we sent you in your Marketing Box!
  • The doctor(s) should bring a change of clothes for the shoot. They should “get dressed up” for their video shots. Think business casual here.

Important Tips To Remember When Shooting A Video

  • Be Engaged
    When speaking about any subject – whether it’s how you were inspired to pursue dentistry/ortho/etc. or the technology you have in your office – don’t be afraid to let your passion show. Viewers will pick up on your enthusiasm for what you do. If you come across as an emotionless robot, potential patients may be less inclined to believe you truly care about your work and your patients.
  • Avoid Filler Words
    “Um” is the great evil of video. It makes you seem unsure of what you’re talking about. It’s also very difficult to edit out.
    Instead, take a moment to think about what you want to say and then begin speaking.
  • Use Complete Sentences
    If someone asks you “Where are you from?,” you would normally reply with a one-word answer like “Austin, TX”.
    In a video interview, you should treat every answer as if the question was never asked. So you should instead say “I am from Austin, TX”.
  • Start Over
    Don’t be afraid to start your sentence over if you mess up! It’s better to get a coherent message than to stumble through and pray for the best. You can always edit out the messed up sentence (we will get to this later).

Questions You Should Ask To Help Guide The Doctor

  • Why do you think people are afraid of going to the dentist?
  • Why is your dental practice different? (Speak about what you do to make sure your patients are comfortable and taken care of. Explain why your dental practice creates an environment that should not be feared, but rather excite those visiting it)
  • Were you scared of the dentist as a child?
  • Why should people not be scared of the dentist?

Here Are Some Ideas For Answering These Questions:

  1. As a dentist, I want what is best for you. I’m here to make sure your oral health stays where it needs to be. I’m also just a regular person trying to be the best they can be. I have a passion for oral health and that’s why I do what I do. I’m here to help and at [practice name] we do everything we can to make you are as comfortable as possible. At our dental office, communication is the most important thing – tell me when you are feeling scared or uncomfortable and I will make it my number one priority to put your mind at ease. The more comfortable you are, the easier it is for me to do my job.
  2. At [Practice name] we make sure our patients are comfortable from the moment they step into our office. I understand that there’s this idea that dentists are scary, but in reality, we are just doing our best to give you the smile you deserve. I can promise you that I will do everything I can to make sure you don’t feel pain. If I’m going, to be honest, some procedures might be a little uncomfortable at times, but it’s usually over faster than you would expect.

These are just guidelines for how to answer this question. We encourage you to use these answers as a framework before putting your personal touch on it. The most important object here is to sound authentic. Convince potential patients why they should not be scared! You can do it!

Editing And Posting Your Video

Once you have captured all the fantastic footage you need, you can begin editing. In Box 2 we told you all about video editing software and which ones you can use, remember? If you are subscribed to the “Premium Subscription” you also received professional headphones for this box, so be sure to use them when you’re editing! After editing the video, you should post it to your social media pages.

And that’s it! In the next task, we will show you how to post your first video ad to Facebook and what settings you should use to get the best results. Let’s take a look!