Taking fun pictures with your patients is a great way to showcase your practice and build trust in the online dental community. It provides validation to your patients and also shows potential patients that you are fun and engaging. It creates a “ One Big Happy family” feeling and that’s exactly what we want to ensure a positive brand image.
Print Your Social Media Signs
If you are on the “Content Subscription” you can click to download the social media signs below. If you are on the “Premium Subscription” the social media signs should be in the physical Box we sent you when you subscribed. If for some reason you lose your social media signs, you can also come back and download them from here!
How To Take Pictures Of Your Patients
Legalities and Right of Use
- Media Release Form: To make sure you are able to legally make use of the pictures you take, you will need to have a patient’s consent prior to taking a photograph or video of them. In the form, you should state clearly why the pictures are being taken, what they will be used for, and that you reserve the right to use them on your website/social media or any other platform. For children, the parent or guardian will need to sign this form.
- HIPAA Privacy and Security. Photographs and videos in which a patient can be identified constitute protected health information covered by the Health Insurance Portability and Accountability Act. Thus, all the usual HIPAA protections and rights will apply. You should once again make sure this is stipulated in the media release form.
- Start by making sure the camera lens is clean. The last thing you want is taking a bunch of awesome pictures, only to see a foggy stain in the corner.
- Lighting, lighting, and more lighting. You want to make sure you have enough natural light in the room as it will help with editing the pictures. If however, you see white glare on the faces of those you are taking a picture of, try and move around until you see it’s no longer an issue.
- If you are using a smartphone or tablet to take the pictures, make sure the quality is set as high as it can be to get the best results.
- If you are taking a group picture, make sure everybody is standing as close together as possible. These pictures should be taken in the office lobby or outside if the sun is not too bright. Pain-Free tip: Cloudy days are the best days to take pictures outside as it eliminates glare.
- It’s always best to take the picture from above or at eye level. Never take pictures upward as it will look less professional.
- Make sure your vertical and horizontal lines are straight. Think of it this way, if you are taking a picture of a beautiful sunset, you want to make sure the horizon is straight, right? You should do the same when taking a picture with your patients. Keep the camera straight!
- Position the shot to only have a small gap above the subject’s head. The last thing you want is to take a picture where you have a huge space above their head and only half of their body. If you are taking a full-body shot, make sure you get it from the feet to the head with just a small gap on both sides. If you are doing a headshot, make sure you take the picture from the waist up with just a little bit of space between their head and the edge of the picture.
- Finally, try and make the background something signature to your practice. Murals in pediatric offices or a backdrop with your logo is a great way to advertise your dental practice in a fun way.
How Patients Should Hold The Social Media Signs
- Always make sure the wording on the social media signs are clearly visible and in focus. It can often happen that the camera will focus only on the patients or only the signs, so be sure to keep an eye out for this. Patients (especially children) also often cover the wording when holding the sign. As stated, make sure the sign is legible.
- If the social media sign is laminated or a certain color, it could cause glare or a reflection to appear making it difficult to read. Take a few test shots and see if your lighting works with the signs before you start.
and that’s it! We can’t wait to see your incredible pictures. Be sure to tag us (@painfreedentalmarketing) in the pictures you post, and you might just get a re-post on our social media platforms. We’ll also be sending you some more social media signs in future boxes, so don’t be afraid to post away with these!