Moz is an all-in-one Local SEO (Search Engine Optimization) tool. Moz disperses your practice’s information online to the major places that Google cares about. Its main purpose is to positively affect your visibility on search engines by making it easy for you to publish consistent location data. This will improve your dental SEO efforts and increase search engine visibility online to ensure more traffic to your site. Moz is an ideal way to better attract traffic to your website and is inexpensive relative to similar software in this category.
Why You Need Moz To Improve Your Dental SEO
Moz Local is also great at actively syncing your location data to their partners who then distribute that information to search engines such as Google, Yahoo, and Bing. Rather than managing your citations one-by-one on each major platform, you can establish one source of truth for your information in Moz, which is then pushed out to all search engines automatically. This graphic explains the process:
This is important because the more places that have your information, your name, address, and phone number across the Internet, the more likely search engines will trust you and show you higher and more often in search results. Moz is not a required tool, but we do recommend it due to being a one-time purchase that will be highly beneficial to your dental marketing efforts.
Terms You Need to Understand Before Using Moz
When it comes to dental SEO and using Moz, there are 3 terms that you will need to understand before we set things up. These terms will help you understand how Moz works and, most importantly, how SEO works:
Domain Authority is a Moz metric used to track how reputable your website is within the world wide web and how well your website will rank on search engines such as Google or Bing. This represents how much trust search engines have in your website. Your Domain Authority score is based on “backlinks” to your website, meaning, who’s talking about your website and who is hyperlinking to your website. If your website is relatively new and you have not spent time on SEO before, your score out of 100 will start as low as 1. This is very normal, so don’t stress about this number just yet. Moz will help you get it up in no time.
Page Authority is also a Moz metric which is scored out of 100. Here, instead of scoring your entire website, Page Authority looks at specific pages on your website and how well they will rank on search engines. If you have SEO content on your website, such as blog posts discussing “home remedies for toothache” or “how to treat TMJ”, which people often look for, those specific pages will have a higher score. That’s why we continue to stress the importance of creating high-quality content to improve engagement.
Search Visibility will be one of the most important metrics to track as it is the one you want as high as possible. Search Visibility is focused on how you compare to your competitors. In its most basic sense, Search Visibility shows you what the likelihood is of somebody clicking on your page and not the competitors.
How to Set Up Moz And Improve Dental SEO and Website Traffic
Let the checklist take the wheel for a while as it guides you, step-by-step, through the key activities that will get you the most out of your Moz subscription. SEO is a rollercoaster, but with Moz and by following the next few steps, you’ll be fast-tracked to the front of the queue so you can enjoy the ride!
- Go to the Moz Website.
- Click “Log In” from the top right of the page and select “Create an account”. Enter your preferred email address, unique display name (this will be displayed publicly in your Community Profile and your interactions in the community), and password.
- When you first sign up for a Moz account, you’ll need to verify your email address. This is to confirm that you’ve entered the correct email address and have access to the account. Please confirm your email before continuing to the next step.
- Once you have activated your account, log in to your new Moz account. You will see on the homepage that there are “No product subscriptions for this account” yet.
- In the top right bar, you will now see “Moz Local”. Click on this and before you proceed to “Learn about Moz Local”, you can double-check your online listing score by clicking “Check My Online Presence” to see if you even need Moz.
- You can use your “Google My Business” listing address created in Box 1 to make sure the information you are asking Moz to verify is correct. Copy and paste your address to Moz and click “Check Now”.
- If your information is represented “100% correct,” you most probably don’t need Moz. If, however, you see there is some missing and/or incorrect information, click on “Improve with Moz Local” to select a plan.
We recommend the Moz Local Service as it gives you the most bang for your buck. If you do, however, want to make use of one of the other plans, feel free to do so!
- Within the Moz Local Subscription Plan options, select “Moz Local Preferred” and also be sure to select “Moz Local Preferred with Aggregators”.
- Next, you will be asked to provide your billing information. Once that has been entered, you will be redirected to the Home Page.
- On the homepage, you will select “Locations” in the left-hand toolbar. Here you will need to enter all of your practice information as accurately as possible to make sure it’s represented correctly across all search engines, specifically Google. Before you exit, also make sure you select the “Auto-sync” option on this page to ensure Moz automatically keeps your information in case accidental changes are made on other platforms.
That was pain-free, wasn’t it? And you did it all by yourself!
The Marketing Box
This blog post on “How To Setup Moz (Improve Dental SEO)” is a glimpse into The Marketing Box by Pain-Free Dental Marketing. The Marketing Box is a perfectly curated Do-It-Yourself dental marketing series. It provides you with all of the strategies and tactics of a dental marketing agency, without all the costs.