How To Record A Patient Testimonial Video

Recording patient testimonials is one of the best ways to feature your practice. Not only are you taking advantage of the shift toward video content on the internet, but you’re also validating the emotions of your patients. As people, we thrive on emotional experiences. Therefore, giving potential patients something special to remember you by, will […]

Recording patient testimonials is one of the best ways to feature your practice. Not only are you taking advantage of the shift toward video content on the internet, but you’re also validating the emotions of your patients. As people, we thrive on emotional experiences. Therefore, giving potential patients something special to remember you by, will greatly benefit your efforts to acquire new patients.

Video marketing gives your patients a chance to get to know you as well as engage with your office before deciding to book an appointment. It’s also an extremely useful marketing tool to promote your practice among your target audiences. If you want to geek out and read more about the vital role videos play [pun intended], spend a few minutes reading this article written in February of 2020 on video growth and importance.

Pressed for time? No worries. Just read our bullet point summary of the article below.

Why Videos Are So Important To You & Your Practice

  • The average consumer will spend 100 minutes per day watching videos in 2021.
  • By 2021, 80% of all internet traffic will be video.
  • You’re 53 times more likely to show up first on Google if you have a video embedded on your website.
  • Videos demonstrate excellence and build trust, i.e., Social Validation.
  • Properly optimized video adds to SEO. We’ll help with the properly optimized part. 
  • Most of your competitors are not doing video and you’ll beat them to the punch.
  • Video provides a higher ROI (Return on Investment) than other content formats.
  • Brand recall – videos are more memorable than text or images.

Before You Get Started

  • Watch a couple of our patient testimonials to get some ideas.

This is a video that was shot using our DIY marketing kit. The video has performed well in ads and on social media. This is a good example of the quality you can achieve with an iPhone.

This video was shot by the office staff using our DIY marketing kit with an optional power up. Notice the smooth transitions, use of still photography, and the b-roll we layered in. This is a good example of the quality you can expect if you want us to edit the video.

This is a video that we were paid to shoot at the office. Our professional team is able to leverage multiple camera angles, plus run video, sound, direct, and edit. A video like this should be reserved for those really special cases.

What You Need To Complete This Task

Note – If you are not subscribed to the premium subscription, follow the link below to purchase what is needed via Amazon. These items will be needed to complete future tasks in the Marketing Box series.

  • A camera stand and lavalier lapel mic (Camera Stand + Lavalier Lapel Microphone)
  • iPhone cable adapter (If you will be recording from an iPhone/iPad. If you are recording from an android device and it does not have a standard audio jack, be sure to purchase the correct adapter “USB-C to 3.5mm or Micro-USB to 3.5mm)

How To Set Up Before You Start Shooting

  • The dental office should be “staged” as if it were a house for sale. This means removing clutter from countertops, putting away family photos (that is only if you would not like your family in view), hiding away trash cans, hand sanitizer bottles, wipes, etc. Make the area that will be in the shot look as nice as possible.
  • Ensure you utilize a nice spot in the office that has excellent lighting, try to avoid very yellow or blue lighting, and avoid an open window being directly behind your video subject. Natural light facing the video subject is ideal and remember to utilize the ring light we sent you in your Marketing Box!

How To Get Started

Step 1

Ask a couple of long-standing patients if they’d come in and record a video testimonial. Generally, this makes patients feel special and they are happy to do it. If you’re planning on asking them this at their appointment, do it before you treat them. You should ensure you give them a heads up so they can be ready.

Step 2

Have the patient complete a media release form. This is important for HIPAA guidelines.

Step 3

Setup the tripod, phone, and mic per the instructions in the following video. N.B Make sure you record your video horizontally/landscape

Step 4

Once you’re set-up, record a quick test video and watch it before you ask the patient to continue with their testimonial. You want to make sure the sound is working and you have a good clear image. This can save you in the long run from complicated edits or redos.

Step 5

Some Questions To Ask:

  • Why did they choose your office?
  • How did the office make you feel?
  • Explain what treatment you had done?
  • How did it change your lifestyle? How did you feel before and how do you feel now? (e.g. more confidence, can eat foods better, less pain)

Step 6

Ask the patient the questions, turn on the recording, and let them talk! As an important tip, we find it helps to stand directly behind the camera. This gives the patient something to focus on and they receive some facial feedback while they speak.

Step 7

Once the recording is complete, trim the video as needed.

Editing Your Video

There are multiple free-to-use video editing software’s online that can help you edit together what you have captured. Hop on Google and search for “free video editing software” and find one that works best for you.

We recommend the following:

  • OpenShot. OpenShot is an award-winning free to use video editing software that’s perfect for beginners such as yourself. This is the best way to quickly throw something together in no time as this software requires very little skill.
  • Lightworks. With Lightworks, you’ll find all sorts of high-end features that are normally only available with expensive packages. The one downside is that learning how to use Lightworks can take some time as the interface is fairly complex.

These are only suggestions and if you find something else that works for you, then go for it! Just be sure you use software that will not decrease the quality of your video content. If video editing is not for you, you can purchase a power-up and let our video editing experts do it for you!

Posting Your Video

If you are posting to more than one social media platform, it’s important to figure out what the ideal video length is for that platform. You can also use snippets of the video you took to communicate a specific message in shorter video ads. E.g Post the part where a patient explains how the treatment changed their life. You can squeeze this into a 45-second video and still be effective. Based on an analysis of the average view time for videos our agency posts, here’s what our experts recommend:

  • Instagram: 30 – 45 seconds
  • Twitter: 45 – 60 seconds
  • Facebook: 1 – 1:30 minute

If you want to post to Facebook and would like to boost the video, then you should wait. In a later task in this Box, we’re going to show you how to upload the video to Facebook and boost the post to people who live near your practice!

And voila! You’ve completed your first patient testimonial!

You’ve accomplished what most practices are afraid to even try. If you followed our instructions closely, we’re sure your video turned out great! However, if you want some feedback just let us know. We’re happy to take a look-see!