When it comes to Facebook ads, one of the most important skills you can learn is to understand how your ads are performing and make adjustments if necessary to achieve better results. We call this strategy “King of the Hill” or “Champion and Challenger Ads”. Our experts are constantly monitoring our clients’ ads, which gives us an advantage over many of their competitors who simply run ads and hope for the best. We want you to have the same advantage which is why we have included this task.
In this task, we are going to teach you how to identify your best performing Facebook ads and how to reconfigure those that are not performing as they should. We will show you how to apply the Facebook metrics discussed in the previous task. This will help you to apply your newly acquired knowledge in real-time when analyzing your Facebook ads. Follow the video below and be sure to pause or rewind if you don’t understand something!