BatchGeo is a marketing tool that allows you to calculate a geographical view of your existing patients. It allows you to create your very own Google Maps, but with your patient data. By simply copying your patient data to BatchGeo, the result will be a colorful, informative map that’s easy to visualize from which areas you are drawing in most patients. This will be of great value to your marketing strategy as it allows you to allocate advertising funds based on real data. Here’s a quick video that further explains BatchGeo.
The video tutorial for this task is filled with tips and tricks on how to use BatchGeo, so be sure to use it as a guideline when setting up this software.
The Benefits Of BatchGeo
- You will gain a visual understanding of which areas you are drawing in the most patients.
- When you build ads, it is important to understand the demographics of your patients and potential patients and serve ads accordingly. BatchGeo will help you do this.
- It helps you understand the social-economic factors that could be influencing patient conversion rates.
- You can save money by making sure you do not waste your budget marketing to areas that are not drawing in patients.
3 Way You Can Sign Up To Use BatchGeo
1. Send us your patient data. We do the work. You get the results!
If you don’t have the time, we are happy to do a BatchGeo data analysis for you. Our marketing experts have years of experience with analyzing BatchGeo. We will quickly be able to help you decide which areas you should be targeting, what you should be looking out for, and how to get the best returns based on your patient data.
2. Use The Pro Monthly Version of BatchGeo ($99.00 per month)
The premium version of BatchGeo offers various features:
- Enhanced Security. “Password protects your maps and enforces encrypted access (SSL). Your map data is kept secure and only accessible to users you specify.”
- 10x Faster Geocoding. “Make new maps ten times faster: a large map containing 500 markers will take only one minute, versus 10 minutes for the free version.”
- Exporting to PDF. “Enable easier portability, sharing, and printing of your maps by outputting to Adobe’s Portable Document Format.”
- Heat Map Layering. “Visualize location density in this thematic style. Advanced Mode allows you to toggle a graphical heat map layer, so you can view the “hot spots” in your data.”
- No Ads. “We will not display ads on your map page, or ever share your information with advertisers.” – BatchGeo
If you want to use the Pro Monthly Version with all its bells and whistles, Click here to begin the signup process. If however you only want the basics of BatchGeo, they also offer a lite option for just $15 a month.
Pain-Free Tip: To save you money, what you can also do is subscribe to the $15 a month package and unsubscribe when you’re not using it. This way you can make use of the service when you need it, but not pay for the months that you are not going to use it to track data.
3. Use The Free Version of BatchGeo (Less Than 250 Patients)
Before we begin, It’s important to note that the free version will only allow you to upload a maximum of 250 patients. If you have more than 250 patients, you should stick to the option of us doing the work for you or using the premium/lite version.
The free version of BatchGeo might have ads and convert a bit slower, but at the end of the day, you will still be able to get the insights & data you need if you have 250 patients or less. So, if this applies to you, click here, and we can start importing your data by following the instructions below:
Once you arrive on the BatchGeo website, you will see this box. If you use Excel spreadsheets to document your patient list, you will be able to drag and drop your Excel data file into the box that says “Paste your location data below to map it”.
Alternatively, you can copy and paste your data into this box. From spreadsheets and tables in web pages to data from any patient management software – anywhere you can visualize a table with location data – you can paste it into BatchGeo. Just be sure to copy all the relevant data (including their headings) to ensure the best results. The minimum headings required are the patient’s street address, city, state, zip code, name, and year of the first visit. If you have more info than this, feel free to include it as it can only help with precision.
Next, you will need to validate and set options. BatchGeo will automatically place the intended columns, such as address, city, state, zip code, or latitude/longitude. Once you have uploaded your file, you can set the options yourself if you don’t like the default layout.
After you have validated your data, BatchGeo will show you options to organize your map under the “Group By” tab. We suggest organizing the map by year so you can see, historically, where your new patients are coming from.
Once you have done this, you should see an accurate representation of your patient list on an informative map that’s easy to visualize which areas are drawing in most patients.
What To Look For When Analyzing BatchGeo Results
- Hot Zones. Do most of your patients come from a certain neighborhood? Think about why this is the case and how to capitalize on marketing to that community. Hot Zones will help your marketing budget go further as you can spend your money more wisely in specific areas rather than a wide radius, which often costs more.
- Are your patients scattered? If you see that your patients are scattered, you will need to adjust your marketing efforts to target a wider surface area. It is important to note that the greater your marketing radius, the more it will cost you as you pay for reach. If you spot a potential Hot Zone on your map, begin to push more targeted marketing in that area to increase the number of patients you have in those areas. This will help save money in the future as you can better market to specific areas.
- Are there barriers that patients don’t want to cross? If you see “traveling obstacles,” such as big cities, lakes, highways, etc., consider not wasting your budget in areas that patients won’t want to drive from. Always think, “Would I make the trip?”.
And that’s it. You have now successfully set up BatchGeo. We are going to be using data from BatchGeo for the next task so let’s keep going!
Here’s something to giggle about before we jump to the next task.
How are false teeth like stars?
Both only come out at night!