How To Create A Staff Spotlight

Moz is an all-in-one SEO tool that provides you with the resources and knowledge needed to optimize your website.It’s main purpose is to improve your website’s search engine visibility online to ensure more traffic. It is an ideal way to better attract traffic to your website and is inexpensive relative to similar software in it’s category.

As a dental office in the digital age, your practice has a spotlight on it like never before. Anybody can contribute to your digital presence and, in many cases, this can dictate your reputation, for better or for worse, which is why you need to stay in control of how people view your “company culture” when possible. 

In addition to your public image, it’s also important to make your employees feel important to your practice and foster meaningful connections between coworkers. Giving your employees a voice and making them feel heard is more important now than ever before. 

So, how can you authentically tell your story? Creating a Staff Spotlight! This will help create a new dimension to your overall employer story and, once again, “humanize” your office to existing and potential patients.

Two Ways To Create A Staff Spotlight

The best way to create an engaging Staff Spotlight is by making use of picture or video content. This content can be used on all your social media platforms and your website. You’re feeding two birds with one stone by making sure you do this right. Let’s take a look!

  1. A Written Staff Spotlight with Pictures
    In Box 1, we showed you how to create a graphic on Canva. Canva is a great place to create your Staff Spotlight with pictures as it’s easy to use and takes very little time . Here’s an example of what you can make in just a few minutes. A graphic such as this with a caption describing who each employee is, where they are from, maybe a fun fact, etc., is more than enough. You can also use these graphics on your website. Just the developer managing your website to create a Staff Spotlight page.
  1. A Staff Spotlight Video
    If you have the time and are up for the challenge, video content is an even better option to showcase your employees. It also attracts high viewer engagement and tells a story in ways pictures can’t.

Examples Of What To Say And Which Questions To Ask When Filming

  • Hello, my name is …
  • Where are you from?
  • Why did you choose to work in the dental industry?
  • What is your favorite thing about working at “Dental Office Name”.
  • What is a fun fact about yourself?
  • What is your favorite inspirational quote?
  • Are you a cat or a dog person and why?

These are just some of the directions you can go. Remember this is meant to be fun and engaging for your viewers. Figure out what makes your brand unique or what makes your team interesting and showcase it. By now you also understand the importance of organic content which goes significantly further than a bunch of generic marketing fluff. This is your opportunity to showcase your company culture, teams, and jobs.